Champion x FILA
What I have come to notice in the year 2018, is that trends are changing consistently, and people’s opinions are changing rapidly. 10 years ago brands such as Champion, and FILA weren’t the trendy clothes to wear. When I was in middle school, they weren’t the high fashion brands, those expensive brands that the cool kids wore. People would be bullying other kids just for wearing a specific brand like Champion, and FILA. So what happened? These 2 brands were sold at locally for cheap at stores such as Walmart, Target, and other local retailers, and every just seemed to never wear it, but now all of sudden in 2018. These exclusive places like Urban Outfitters wants to bring back these brands, and re-sell for a ridiculous amount of money. A shirt that used to be $15 at Target, is now an exclusive buy for $65 online. I was just lost for words. Now these brands are highly on the market, and is on high demand. These are what people are wearing today now, but as of a decade ago it was lame. My theory is that clothing stores look at it as a throwback brand that everyone overlooked at one point, but now are socially accepting it since its being sold at a higher price, with better value. With other big brands such as Gucci, Supreme, and LV doing clothing collaborations with these brands there’s no doubt that these prices will skyrocket even further.